Meta Signals Gateway

Overview

The Meta Signals Gateway component by Edgee allows direct server-to-server event transmission to the Meta Signals API from the edge.
This ensures more accurate conversion tracking by bypassing browser restrictions and boosting data fidelity for your Meta advertising campaigns.

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Key Features & Benefits

Features

• Direct Server-to-Server Transmission: Sends conversion events directly to Meta Signals API, reducing client dependency.
• Event Mapping: Supports mapping from Edgee’s event format to Meta’s format.
• Identity Matching: Leverages email, phone, and other identifiers for user matching.
• Edge Performance: Executes with high efficiency via WebAssembly at the edge.
• Test Mode Support: Validate integrations safely with Meta’s test event codes.

Benefits

• Reliable Data Capture: Circumvents ad blockers and browser restrictions.
• Reduced Latency: Processed at edge locations for faster response times.
• Privacy & Compliance: Designed with data protection regulations in mind.
• Simplified Architecture: Centralized event management reduces client-side complexity.

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Use Cases

• Conversion Tracking: Capture conversions for Meta ad campaigns with maximum accuracy.
• Attribution & ROI: Improve ad attribution models and ROI measurement.
• Real-Time Insights: Stream user interactions directly into Meta’s event pipeline.
• Privacy-Compliant Tracking: Collect conversion data with minimal client footprint.

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Additional resources

Meta Signals Gateway